Welcome to the Dignity First campaign – a call for compassion and understanding in discussions about money and debt.
People experiencing financial challenges deserve to access and receive support without fear of judgement. However, stigma continues to have a significant impact on peoples' willingness to seek help, and their journey towards financial wellbeing.
We believe that language holds the key, and that by changing our language, we can challenge this stigma and dismantle barriers that hinder access to money and debt advice. The campaign calls for a collective effort to make conversational change to end the use of stigmatising language.
Read our Dignity First Report for a comprehensive overview of our mission to transform language and silence stigma in money and debt.
Our campaign mission
Break down barriers
We aim to reshape the narrative around money and debt, breaking down barriers that prevent people from seeking the support they deserve.
Encourage adoption of person-first language
At the heart of our campaign is the adoption of person-first language, an approach that prioritises individuals over their financial circumstances.
Promote empathy and understanding
By fostering empathy and understanding, we strive to create a society where conversations about money and debt are filled with dignity and respect.
How you can help
Join us in creating a society that holds space and compassion in conversations about money, debt, and financial worry.
Together, we can build a more inclusive future.
Have questions about our Dignity First campaign? Find the answers to frequently asked questions (FAQs) here.
Our Dignity First Language Guide will help you on your way to silencing stigma. Click here to read on and join us in reshaping conversations around money and debt.
Sign up to pledge your organisation's commitment to transforming language norms and promoting dignity and respect in all financial communications.
Downloadable resources to help you become more informed about what you can do to change language, and silence stigma, around money and debt.
Creditors play a pivotal part in breaking stigma in money and debt. This section offers information and guidance on creating a supportive and respectful environment for consumers experiencing financial difficulty.
Media professionals, you have the power to positively shape public discussion and attitude towards money and debt. Learn how to integrate person-first language into your reporting.
Do you support clients with money and debt concerns? We want to hear your experience of how stigmatising language has affected clients' money advice journey.
Have you experienced stigma when it comes to money and debt? Share your story to support the campaign and inspire change.
Dive into the details of our journey to the Dignity First campaign. See our comprehensive report detailing our approach to silencing stigma and why language holds the key to doing so.